Shakun Batra's Ek Main Aur Ekk Tu is not a regular rom-com. It's not anything that you may have witnessed on the Bollywood screen earlier. Shakun Batra’s direction is mature. This doesn’t look like the debut attempt of a director although it is, say critics. It's fresh and unconventional.

"Intrinsically, Ek Main Aur Ekk Tu may be a rom-com, but it's not anything that you may have witnessed on the Bollywood screen earlier. First-time director Shakun Batra brings with him a novel grammar of storytelling, which stresses more on tête-à-tête, while the camera captures those moments resplendently. Besides, Shakun doesn't rely on buffers like heavy-duty drama, earsplitting background score or props to augment a scene or move the narrative frontward. In short, Ek Main Aur Ekk Tu doesn't take the conventional route. Neither is the plot humdrum, nor is the treatment unadventurous," writes Taran Adarsh, Bollywood Hungama.

"With only the faintest trace of the Hollywood hit, What Happens in Vegas (2008), Ek Main Aur Ekk Tu shows what first-rate direction and a cute but brave script can do to the done-to-death story of opposites getting attracted to each other. EMAET has heart, charm and an enviable lightness of being. And it certainly helps that the lead players are in fine form. Like quality wine, Kareena seems to improve with every passing year though you find shades of Geet (Jab We Met) in her part. And Imran brings just that right amount of balance to the difficult part of an uptight, gawky individual who evolves with every passing day. The movie is essentially his journey from boy to man. With its neon lights and flash, Las Vegas too is an important character adding to the film's mood and melody," says Avijit Ghosh, TOI.

"Shakun Batra's Ek Main Aur Ekk Tu is a coming-of-age film. Not for Kareena and Imran's characters, though, but for the industry and the audience. It's okay to say b-u-m without the beep. And talk sex among friends, without a beep. Admit it," writes Piyali Dasgupta, NDTV.

"Ek Main Aur Ekk Tu begins on a thin note, as it looks like a replica of Hollywood flick What Happens In Vegas, courtesy the accidental marriage aspect but, in due course the story takes a new turn. But, again, one can find traces of Jab We Met and Anjaana Anjaani in the screenplay which makes it quite conventional. The film however, is full of surprises post interval with various powerful moments which are quite mind-boggling. Watch out for the scene where Imran confronts his parents about his real feelings and later, seeks apology from Kareena which is complemented with an equally mesermerising act from actress’s end," Dainikbhaskar.com writes.

"EMAET is neither on the epic side like Dharma Productions' great, grand ancestors nor weighed down by an overload of pop culture references of those that define the genre. Instead the confection's appeal lies in its underplayed wit, quirky within plausibility protagonists and a refreshing disregard for conventional conclusions.

Almost like a big studio flick with an indie mindset. Almost," writes Sukanya Verma, Rediff.
works well for the film.